In a digitally-driven world, marketers are focused on maximizing the online space to generate leads and attract consumers. Along with having a great Social Media Monitoring Tool, it is also vital to rank high on search engines. This is why SEO (search engine optimization) is such an important aspect of any digital marketing strategy. The National Law Review shares that companies want to rank their websites near the top spot for more consumer visibility. It allows more customers to find them and interact with their brand.
The Basics of SEO
SEO is the process of increasing and optimizing the quality of a website to drive more traffic and boost brand awareness. This is when brands really need to know their consumer’s needs to be able to anticipate their search patterns and how they can answer their queries.
There are two kinds of SEO: On-Page and Off-Page.
On-Page SEO pertains to the optimizations you do on individual web pages to rank higher and attract more traffic. This includes having quality content, relevant keywords, and good titles.
Off-Page SEO refers to optimization that is done on the outside of your website to improve search result rankings. This includes link building and link exchanges.
How Can Companies Use SEO Data to Improve their Website and Attract More Traffic
Digital marketing company Ayima refers to SEO as “the most cost-effective source of traffic and revenue.” In today’s digital centric society, SEO data is vitally important to companies, especially since there are around two trillion Google searches per year. This data includes organic traffic, rankings, impressions, and even keyword monthly search volume – and they can help improve your digital marketing strategies to drive traffic to your websites. For example, data on search volume can guide you on how to angle your branding and how to name your products. This is why companies use keywords and create products based on the words with the highest search volumes. A good SEO strategy will ensure your company stands out from the sea of websites. One way this is achieved is by directing your target audience to your products or services the moment they search for what they need.
The data you get from SEO can also be applied to your social media. As we previously wrote on our blog on the ‘Top 10 Products and Solutions for Social Media Management’, any business can increase its audience with the proper use of social networks. As you track SEO metrics, you will get an accurate picture of market trends that allow you to adjust your social media approach and even your product.
How to Drive Traffic using SEO
To create a perfect SEO strategy read through this short list to know the areas you should focus on.
Prioritizing the User Experience
One of the key aspects of SEO is the user experience. Entrepreneur suggests you need to consider whether the visitors of your website are having an easy time navigating your site or not. It doesn’t matter if you hit your keywords or create the best content if your website layout is disorganized, as this will lead to visitors leaving your page.
Create Strong Actionable Content
For your brand to attract more traffic you must have really good content on your site. And this means writing content with proper research that is directed at your target audience. If the content doesn’t resonate with your audience, provide actionable insights, or aligns with your brand, then it won’t rank high on search engines. This is why many companies bring in outside specialists to create strong content for their sites rather than blindly try to create their own.
Properly Optimize the Website
This includes making sure that the site has optimized web pages that include SEO friendly headlines, subheadings, and meta descriptions, which will help increase your company’s ranking on a search engine. You also need to include the highest performing keywords - but not go overboard and be labeled as spam. With many people using their mobile phone for internet use and Google launching the mobile-first index, the site must also be optimized for mobile devices with a strong focus on ease of use.
Onlypult helps collect and track mentions of you and your competitors to let you be one step ahead of them. A free plan is available.
Digital Marketing with SEO
SEO is a great digital marketing strategy that is utilized by many companies and brands to drive more traffic to their websites. It is important to remember that SEO will only work when done using the best tools and market research. Create your own SEO strategy today and see how it transforms your website.
Learn more about marketing, digital tools, and social media strategies when you visit OnlyPult.
